Why design?
Design is the silent salesperson who works continuously at all levels to clarify positioning , create distinction, and provide continuity to all elements of your sales efforts. Design Sells.
Highlights
- Brand building across print and electronic medium
- Logos, messages, and meanings
- Advertising concept, design, and execution
- Packaging design and execution
- Point of Sale design
- Print Collateral design
Your brand is more than just a logo.
Positioning brands in a niche market demands a thorough understanding of the category, the competition, the consumer's needs and expectations and the brand's ability to deliver.
Featured Case Study
Client: Colomer USA
Project: Complete re-branding of Abba® Pure Performance hair care
What We Did: logos, tag lines, repackaging, B2B advertising, digital design and execution
Build your brand from the inside out.
Connor Communications has worked with several leading beauty companies to redesign their education marketing collateral by making them more engaging, streamlining the information delivery and increasing their effectiveness on the selling floor.
Featured Case Study
Client: Lancome
Project: Complete re-branding of education marketing program and Point of Purchase collateral
What We Did: Redesign bi-annual business planners including two 45-page learning guides as well as a 72-page counter guide. Reformatted text, arrangement of information, branding.
Creative Business solutions in every sense of the word.
Connor Communications' seasoned business strategists will bring research on industry trends, consumer behaviors and best practices to your project. We ensure our highly creative visual communications solutions are backed with solid business acumen, and that they track with your marketing objectives every step of the way.
Highlights
- Brainstorming and concept development
- Industry research and trend spotting
- Statistical analysis
- Best practices
Strength in Numbers
Connor Communications saw an opportunity to bring a fresh, new approach to United Healthcare's marketing approach to women. By connecting the idea of looking good and feeling good, we were able to open a new channel of communication between women and their healthcare provider in a way that was of interest to women, yet packed the message with valuable preventative health information.
Featured Case Study
Client: United Healthcare
Project: Target market program toward women
What We Did: Develop a social technologies program focused on women, with the goal of connecting health concerns and beauty concerns.
Turning words into solutions.
Unilever's TIGI hair co lour brand commissioned Connor Communications to rebrand and re-strategize their business tools. A wide and deep understanding of the professional side of the salon business along with today's communication vehicles is critical in delivering a solution that will open new salon doors and inspire colorists to achieve the highest level of co lour results with accuracy and confidence.
Featured Case Study
Client: Unilever
Project: Re-branding and Social Communication
What We Did: Re-develop their existing hair color brand to highlight new technology features and advanced online
educational system.
Social Technologies
Connect
What's your brand's social i.d.?
To compete in today's global marketplace, companies must understand the connection between electronic and print marketing, and how it pertains to their customer. Viral marketing, social outreach, and personalized messaging are critical elements in building and maintaining a brand.
Highlights
Facebook isn't just for friends... it's for business, too
Engage your customers in the right place at the right time, with the right offer.
Featured Case Study
Client: Maidenform
Project: Dream Contest on Facebook
What We Did: Design and execution of a contest including the redesign of their Facebook presence and a 2-page contest asking customers to give their opinion of the Dream™ bra in exchange for a chance to win a wardrobe of bras.
Interact with your customers wherever they are.
Mobile marketing techniques are fast,affordable, and easy to deploy. From basic set up of a subscription service to mobile coupons to information and entertainment, mobile marketing provides access to your customers like never before.
B2B Target Marketing
Manufacturers have many hurdles to jump in an effort to reach their end user customer. Distributors carry too many products to remember, and sell what's best for them - which is not always what's best for the customer. Target marketing tests covered versus non-covered territories and provides the manufacturer with information they would never receive otherwise.
Featured Case Study
Client: SS White Burs, Inc
Project: Target Market email blast program
What We Did: Design and execution of a campaign focused on the dental professional.
Online brands from the ground up.
Connor Communications can provide a robust shopping cart and content management system that allows the client to have control over their site with a simple-to-use administration panel. Additionally, our solutions include a mobile e-commerce solution, so your customers can shop for your products wherever they are.
Featured Case Study
Client: Amberley West
Project: Development of the online jewelry brand
What We Did:Design and execution of an upscale jewelry website including a 2,000 sku database.
You can't measure what you don't know.
All of Connor Communications social technologies offerings are fully measurable and customized to our client's needs. Our dashboard will track and provide reflective measurements of your various delivery systems and their placement effectiveness in the overall campaign.
It's all about instant gratification.
Supercharge your print materials by adding QR codes to your point of sale, packaging, and advertising campaigns. The QR code is connected to a URL which can contain the content of your choice and can be accessed on virtually any smart phone or computer.